享嘉 Daily Enjoy|即食調理包|包裝設計

享嘉 Daily Enjoy

即食調理包/品牌包裝設計/享嘉 Daily Enjoy/以清楚分類呈現漢方燉料、麻辣臭豆腐等中式即食料理 Ready-to-Eat Meals/Brand & Packaging Design/Daily Enjoy/A clear packaging system for herbal stews, spicy stinky tofu and other Chinese ready-to-eat dishes

CLIENT

享嘉 Daily Enjoy

Industry

零售消費

Service

品牌定位、商標LOGO設計、系統化包裝設計、展場視覺設計、攝影企劃

即食包是「享嘉」新增的一個產品系列,Follow「享嘉」的品牌視覺,主打年輕消費族群。這項產品目前有兩個口味,未來可能會延伸其他口味,因此在設計方面,需要具備口味好辨識、方便日後延伸其他口味。 為了貼近年輕消費族群、凸顯各個口味的特色,顏色方面以明亮、飽和度較高、跟口味相關的顏色為背景,同時搭配攝影圖、食材的剪影圖案,製造層次感、誘發消費者的食慾、增加各個口味的差異化,讓消費者在選購的時候,可以即時找到所需的口味;文字的部分則是運用輕鬆活潑的排版方式呈現,藉此吸引年輕消費族群的目光。
即食調理包/品牌包裝設計/享嘉 Daily Enjoy/以清楚分類呈現漢方燉料、麻辣臭豆腐等中式即食料理 Ready-to-Eat Meals/Brand & Packaging Design/Daily Enjoy/A clear packaging system for herbal stews, spicy stinky tofu and other Chinese ready-to-eat dishes
即食調理包/品牌包裝設計/享嘉 Daily Enjoy/以清楚分類呈現漢方燉料、麻辣臭豆腐等中式即食料理 Ready-to-Eat Meals/Brand & Packaging Design/Daily Enjoy/A clear packaging system for herbal stews, spicy stinky tofu and other Chinese ready-to-eat dishes
即食調理包/品牌包裝設計/享嘉 Daily Enjoy/以清楚分類呈現漢方燉料、麻辣臭豆腐等中式即食料理 Ready-to-Eat Meals/Brand & Packaging Design/Daily Enjoy/A clear packaging system for herbal stews, spicy stinky tofu and other Chinese ready-to-eat dishes
即食調理包/品牌包裝設計/享嘉 Daily Enjoy/以清楚分類呈現漢方燉料、麻辣臭豆腐等中式即食料理 Ready-to-Eat Meals/Brand & Packaging Design/Daily Enjoy/A clear packaging system for herbal stews, spicy stinky tofu and other Chinese ready-to-eat dishes
即食調理包/品牌包裝設計/享嘉 Daily Enjoy/以清楚分類呈現漢方燉料、麻辣臭豆腐等中式即食料理 Ready-to-Eat Meals/Brand & Packaging Design/Daily Enjoy/A clear packaging system for herbal stews, spicy stinky tofu and other Chinese ready-to-eat dishes
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新月集 The Crescent

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